Product Design
Product Design
+ DesignOps
+ DesignOps
I’m a product designer and design operations expert, with focus on building modular products, with high scalability.
From design decisions
to business results
From design decisions
to business results
Holispec AI
Holispec AI is a Figma agent that generates and edits components, UI, and code from a simple prompt. Unlike other tools, it’s built on top of the design system; so teams move faster while staying consistent.
Rails
Rails is a Figma plugin I built to help design teams keep their design system implementation in check. By automating audits, it reduces the manual work that slows teams down delivery.
PropX
PropX is an enterprise-ready CRM built for real estate power users. It gives teams control over the commercial lifecycle, adapting to unique workflows while still offering out-of-the-box features.
Umniah by Beyon
After its acquisition by Beoyn, Umniah—a major telecom in Jordan—underwent a rebrand and UX audit to align the app experience with the new brand and boost engagement.
Drone C2
Drone C2 is a purpose-built command and control platform adopted by mission-critical industry leaders. From Drone as First Responder (DFR) missions to complex industrial operations, it supports 50+ use cases and is powered by a micro-level design system.
TotalEnergies
The Total Energies Loyalty App was designed to help the brand strengthen customer loyalty in a highly competitive and commoditized energy market. The app integrates with a comprehensive CRM to support custom deployments and tiered loyalty programs tailored to different regions, enabling customers to engage more frequently and drive repeat purchases.
Scaling design, growing products
Scaling design, growing products
I partner with product teams to create thoughtful experiences and the design systems that keep them moving fast.
Shape product vision through interactive prototypes
Explore and validate spin-offs and new features
Build and scale adaptive design systems
Drive product analytics and prioritize backlogs
Coach teams to adopt modern design practices
Product Strategy
UX Research
Information Architecture
Journey Mapping
Wireframing
Prototyping
Persona Development
Journey Mapping
Wireframing
Ideation Workshops
Feature Discovery
Market Fit
Competitive Analysis
Concept Validation
A/B Testing
MVP Definition
Prioritization
Component Libraries
Tokens & Styles
Accessibility
Governance
Documentation
Cross-platform Consistency
Automation
System Adoption
Metrics Definition
Funnel Analysis
Event Tracking
Insight Reporting
Usability Metrics
Dashboarding
Backlog Prioritization
Roadmap Alignment
Team Training
Mentorship
Design Reviews
Tooling Setup
Hiring Support
Culture Building
Process Optimization
Collaboration Practices
Shape product vision through interactive prototypes
Explore and validate spin-offs and new features
Build and scale adaptive design systems
Drive product analytics and prioritize backlogs
Coach teams to adopt modern design practices
Drive product analytics and prioritize backlogs
